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“What surprised me the most was the overwhelming sense of speed.” Nojima, a home‑appliance retail store that focuses on quality, boasts high customer satisfaction achieved through a unique customer service strategy. Always taking on new challenges, the ever‑evolving company has begun a DX project at its digital home‑appliance specialty stores to create a new customer experience in collaboration with GlobalLogic Japan, a Hitachi Group company. Here, we share their ongoing co‑creation activities, with a focus on PoCs*1 to verify the efficacy of their ideas.

*1PoC: Proof of concept

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