One of the core ideas that will enable us to reach a truly sustainable society is the “circular economy” - a concept in which products are repeatedly recycled to eliminate waste.
Hitachi’s stick cleaner, designated the PV-BH900SK, is one such product developed to be recyclable. The key to its success is understated design and branding that customers have found easy to live with. This vacuum cleaner has been so well received that, in addition to the Good Design Gold Award 2022, it also sucked up prestigious international design awards including an iF Design Award 2023 and a Red Dot Design Award 2023.
We got the inside story from Kotaro Nomura, one of Hitachi’s talented designers.
