Protecting the world’s threatened rainforests is key to slowing climate change. Trees trap large amounts of carbon dioxide and evaporate water, creating thick cloud cover that reflects sunlight and cools the earth below. But this vital global resource is being depleted at an alarming rate, as illegal and legal logging destroys more than 32 million acres of rainforest each year.
Rainforest Connection, a San Francisco-based nonprofit, wanted to build technical solutions and partnerships around the world to help fight deforestation, protect the environment and educate people about the natural world. Starting with a big idea, it needed an innovative tech partner to bring the concept to life and scale it up to protect rainforests across the globe. Hitachi, a leading technology innovator dedicated to improving quality of life by creating greater economic, social and environmental value, came to Rainforest Connection to provide a missing link to a crucial and ambitious initiative.